Tourism Toronto steps up its U.S. media relations program

TORONTO, Aug. 9 /CNW/ - Tourism Toronto today announced a significant expansion of its media relations program in the U.S. to raise Toronto's
profile as a top travel destination. One of North America's top destination publicists, Michelle Revuelta, will become Toronto's media representative in
the U.S. beginning September 1, giving Toronto its strongest-ever presence in this media market.

Ms. Revuelta brings to Tourism Toronto 10 years' experience in tourism market development, most recently as Associate Vice President, Media Relations for the Greater Miami Convention and Visitors Bureau. Ms. Revuelta was relations efforts in the U.S., Canada, Latin America, Europe and Asia, as well as overseeing government and industry partner relations.

"Michelle played an integral role in the transformation of Miami into a successful destination brand, and we're thrilled she sees similar potential
for Toronto," said David Whitaker, President and CEO of Tourism Toronto.

"I am excited to have the opportunity to become part of the Tourism Toronto team and continue to serve in an industry that I love," said Revuelta.

"As Toronto quickly becomes one of North America's hippest travel destinations, delivering key international media will be vital in continuing
to develop the Toronto story."

"By attracting some of our industry's best talents to market and sell Toronto we are putting our destination in the best position to succeed in a
fiercely competitive market," said Mr. Whitaker. In addition to Ms. Revuelta, Toronto recently announced the addition of top sales representatives in London and Washington, D.C.

Tourism Toronto also announced today that Justine Palinska has been promoted to Travel Media Associate to work with travel media to generate wider
profile for the Toronto region. Ms. Palinska has been with the Association for three years, most recently as Coordinator for the Communications Department.

Tourism Toronto, the Toronto Convention and Visitors Association, is an industry association of more than 1,100 members established to market the
Greater Toronto Region as a remarkable destination for tourists, convention delegates and business travellers around the globe.

For further information: Chris Lumsdon, Manager, Corporate
Communications, (416) 987-9077, clumsdon@torcvb.com