Ontario's
distinctive getaways offer indulgent wine, culinary, theatre, spa
and golf experiences
TORONTO,
May 10 /CNW/ - Finding the time to plan a relaxing retreat is something
increasingly cherished by consumers who are looking to get away
from their busy lives and bond with partners and friends. Enter
Ontario's
Distinctive Getaways, a program offering over 95 ready-to-go getaway
packages that feature wine and culinary adventures, theatrical forays
and new for this year - golf excursions and relaxing spa experiences.
The program was created by the Ontario Tourism Marketing Partnership
(OTMPC) together with more than 50 industry partners.
"So many of us lead incredibly hectic lives and we all desire
a chance to indulge, refresh and relax," says Robin Garrett,
OTMPC President and CEO. "To help consumers get away from it
all, we've packaged these experiences so that consumers might treat
themselves and discover more of Ontario.
The easy-to-order menu of escapes is organized by type of experience
on the program website: http://www.distinctivegetaways.ca/.
The site also includes a 2007 Summer Playbill that lists theatrical
performances across Ontario, and an easy-to-use Theatre Finder.
There's also great wine and culinary events, and golf event listings
- all provided for the consumer to browse and cross reference as
touring options.
Designed to increase shoulder season traffic and build awareness
of Ontario's high-end tourism products, the program targets women
aged 30-60+ and provides easy-to-understand information referenced
across the four main categories. A 20-page guide, distributed in
the spring issue of Food and Drink and Golf Style magazines, is
available by calling 1-800 ONTARIO, by visiting any Ontario Travel
Information Centre or by download at
http://www.distinctivegetaways.ca/.
The website also includes a trip itinerary planner, interactive
mapping and contests valued at more than $12,000.
"We're delighted to feature distinctive Ontario experiences
in one handy source of great getaway packages," adds Garrett.
"Whether it's staying in one of Ontario's finest heritage inns,
enjoying waterfront theatre, finding the
perfect tee-off opportunity, or savouring amazing cuisine, these
truly delightful packages allow the discerning traveler to sample
the very best of Ontario."
The Ontario Tourism Marketing Partnership Corporation (OTMPC)
is the premier tourism marketer for the province of Ontario. Its
mandate is to promote Ontario as a four-season tourism destination
to citizens at home and
markets around the world. Established as a unique public-private
partnership by the Ontario government, OTMPC undertakes innovative
marketing initiatives in partnership with the tourism industry to
attract visitors with dynamic and diverse travel ideas.
For further information: Luanne Taaffe, Corporate Communications,
Ontario Tourism Marketing Partnership Corporation, (416) 325-0699,
luanne.taaffe@ontario.ca
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