FOR IMMEDIATE RELEASE
NOVEMBER 2006

KIDS: SKI AND RIDE FOR FREE THIS WINTER!

Grade 5 SnowPass applications now at Forzani sports stores

Applications for the Canadian Ski Council's Grade 5 SnowPass program are now available at Sport Mart, Sport Chek, Sports Experts and Intersport stores across the country. This program offers Canadian school children enrolled in Grade 5, or born in 1996, up to three free days of skiing (both x-country and alpine) or snowboarding at each participating ski area in the region in which they live.

SnowPass applications will be displayed on the front counters of all Sport Mart, Sport Chek, Sports Experts and Intersport stores. For more information about the SnowPass program, talk to one of their experts — they're always there to help. And don't forget to ask about Sport Chek's and Sport Experts' Junior Trade In program as well as Sport Mart's "Kids get 1/2 back" program, designed to keep kids skiing and riding by making it affordable for their families.

"Skiing and snowboarding are excellent ways to get kids outside and active in winter," says Colin Chedore, President of the Canadian Ski Council (CSC). "They're healthy and fun, and what's more, they're family sports that everyone can enjoy."

This year marks the 10th anniversary of the SnowPass program. The Forzani Group, owner of Sport Mart, Sport Chek, Sports Experts and Intersport, has sponsored the program since the beginning, helping families have fun while getting fresh air and exercise in the wintertime.

Grade 5 SnowPass applications are also available at www.snowpass.ca, the newly redesigned SnowPass website. Once their application is processed by the CSC, children participating in the Grade 5 SnowPass program will receive a booklet that includes up to three ski-free coupons per ski area, and discounts or rebates on lessons and equipment rentals. Some participating areas also offer a bonus Grade 6 coupon that can be used next season.

Remember, this year anyone in grade 5 or born in 1996 can ski or ride for free!

The Canadian Ski Council was founded in 1977 to work on the behalf of the Canadian snowsports industry to increase participation in recreational snowboarding, alpine and cross-country skiing in Canada.

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