Our goal is to provide the consumer with meaningful travel opportunities and experiences, up-to-date relevant information on products and services available in the resort destinations north of Toronto.

We support and promote tourism for our more than 80 tourism members, organizations, events and festivals in the areas north of Toronto serviced primarily by the Highway 400 and Highway 11 corridor, and roads leading North from Southern Ontario

Who Is Behind 400 Eleven?
Ron Taylor
President of Janron Communications Ltd.
Barrie, Ontario.
www.400eleven.com
www.uprevpar.com

Ron Taylor, was born in Toronto, and fell in love with cottage country during his summers as a Sous Chef at Elgin House Resort and Deerhurst Resort in the late 60’s and early 70’s. He eventually moved to Huntsville to work full time at Deerhurst Resort, then under the ownership of Bill Waterhouse.

He spent a number of year’s cottaging in the Georgian Bay, Muskoka, Barry’s Bay and Haliburton areas. When he worked with Four Seasons Hotels and Resorts marketing the famous Minaki Lodge in Northwest Ontario he also enjoyed exploring the Lake of the Woods.

Ron’s dream was to be a resort owner and he became a working shareholder at Sherwood Inn in Muskoka. He was a part of the team that developed the resort to a “Double-Four-Diamond” American Automobile AAA rated property for dining and accommodation. The property was sold to Club Link in l997.

Ron has been involved with the marketing of many tourism related -properties throughout Ontario. Recent projects include the development of marketing plans for summer and winter resorts, hotels and motels, press release distribution for a number of attractions and resorts, judging at the Ontario Marketing Championships for Community Colleges, and a workshop host for the Ontario Ministry of Agriculture and Food with their “Beyond the City Lights” rural tourism seminar.

Ron's ability to recognize opportunities and create innovative packages and partnerships has been clearly demonstrated back to the development of the Second City packages for Deerhurst Inn. He was instrumental in creating the Deerhurst Inn as a brand resort and was instrumental in the creation of the Hidden Valley Connection with accommodation and ski partners in Huntsville.

He was shot during the resort industry’s first Murder Mystery Weekend at Sherwood Inn, introduced the culinary cooking classes to Sherwood Inn in the 90’s and, most recently, developed the VIK Klub (the very important kids klub) for the Delawana Inn Resort.

As a former Professor of Tourism at Georgian College in Barrie, Ron developed several of the specialty courses such as Selling to the Travel Trade, Conference Sales and Services, and Travel Packaging For The Consumer. He has conducted workshops for the Ministry of Tourism, the International Development Bank in conjunction with the Jamaican Tourist Board, and the World Tourism Organization in Spain. He was the lead in editing a marketing textbook for the Canadian Tourism Industry, and writing a case Study Workbook, to accompany the publication.